‘The Price is Right Tonight’ premieres on Citytv on Tuesday night
‘The Price is Right Tonight’ premieres on Citytv on Tuesday night
The landscape of Canadian television is about to witness a historic revival as the iconic game show franchise makes its grand return with an all-new local flavor. Excitement is reaching a fever pitch across the country as ‘The Price is Right Tonight’ premieres on Citytv on Tuesday night, marking the debut of a high-energy primetime edition hosted by the legendary Canadian comedian and television personality Howie Mandel. This long-awaited premiere brings the world's most successful game show format to a Canadian audience with a fresh twist, featuring home-grown prizes, charismatic hosting, and the classic games that fans have adored for decades. Whether you are a lifelong fan of Plinko or a newcomer eager to see the Big Wheel spin, Tuesday night promises to be an unmissable event in Canadian entertainment history.
The Price is Right Tonight premieres on Citytv on Tuesday night, March 10, 2026, at 8 p.m. ET. Hosted by Howie Mandel, the show is a Canadian primetime spinoff of the classic game show format, featuring prize presenter Ashley Callingbull and announcer Ben Shulman. The series, produced in Toronto, showcases all-Canadian prizes including cash, cars, and trips, while maintaining the beloved gameplay of the original franchise.
Howie Mandel Returns Home to Host Iconic Game Show
For Howie Mandel, hosting The Price is Right Tonight is more than just another gig; it is a homecoming and the fulfillment of a lifelong dream. Mandel, whose career spans nearly fifty years across stand-up comedy, acting, and hosting global hits like Deal or No Deal and America's Got Talent, has always held a special place in his heart for this specific format. Growing up in Toronto, he was a fan of the show long before he became a household name. In recent interviews, Mandel shared that he always wanted to be a contestant, but getting to be the host of the Canadian edition is even more rewarding.
His approach to the show is rooted in authenticity and a genuine connection with the contestants. Unlike many hosts who play a character, Mandel intends to bring his true self to the stage. He has emphasized that the real stars of the show are the everyday Canadians who come down to play. By taking the time to learn their stories and share in their excitement, Mandel aims to elevate the stakes and make every win feel personal. His experience in improv and stand-up comedy makes him uniquely prepared for the unpredictable nature of live game shows, where contestant reactions can range from overwhelming joy to hilarious confusion.
An All-Canadian Cast Brings Fresh Energy
While Howie Mandel is the face of the show, he is joined by a stellar supporting cast that reinforces the program's Canadian identity. Prize presenter Ashley Callingbull makes history as part of the team, continuing her trailblazing journey after becoming the first Indigenous woman to win Miss Universe Canada in 2024. Her role on the show involves more than just showcasing prizes; she serves as a source of encouragement for the contestants, bringing a warm and vibrant energy to the primetime stage. Callingbull has noted that the emotional weight of the show is significant, as the prizes are life-changing and the stories of the contestants are deeply moving.
Completing the core lineup is Ben Shulman, a familiar voice to sports fans through his work with Sportsnet. As the show's announcer, Shulman has the honor of delivering the most famous four words in television: "Come on down!" His transition from sports broadcasting to game show announcing brings a professional yet enthusiastic tone that perfectly matches the high-stakes environment of the competition. Together, this trio represents a diverse and talented cross-section of Canadian media, ensuring that the show feels distinct from its American counterpart while respecting the heritage of the brand.
Classic Games with a Primetime Twist
Fans of the original franchise will be relieved to know that the fundamental elements of the show remain intact. The Price is Right Tonight features the classic games that have defined the brand for over fifty years. This includes fan favorites such as Plinko, where chips tumble down a pegged board toward high-value slots, and Cliffhangers, where a yodeling mountain climber's fate depends on accurate pricing. The intensity of Punch-a-Bunch and the iconic Big Wheel spin also return, providing the same suspense and excitement that have made the show a global phenomenon.
However, being a primetime edition means the production values are "amped up." The show is designed to be more "people-friendly" and high-energy than a standard daytime broadcast. The lighting, sound, and stage design in the Toronto studio have been modernized to create a spectacle worthy of a 12-episode primetime run. The faster pace and larger scale of the prizes contribute to an atmosphere that Mandel describes as the "ultimate thrill ride."
The Impact of All-Canadian Prizes
One of the most significant changes in this version of the show is the nature of the prizes. In the American version, prizes are often tied to U.S.-based retailers or locations. For The Price is Right Tonight, every prize is Canadian-made or curated specifically for the local market. This includes hundreds of thousands of dollars in cash, cars from local dealerships, and vacation packages to stunning destinations within Canada and abroad. This localized approach makes the winnings more tangible and relatable for the audience at home.
| Show Feature | Details |
|---|---|
| Host | Howie Mandel |
| Premiere Date | March 10, 2026 |
| Network | Citytv and Citytv+ |
| Production Location | Toronto, Ontario |
| Number of Episodes | 12 (Season 1) |
How to Watch and Stream the Premiere
Viewers across Canada can catch the premiere of The Price is Right Tonight on Citytv at 8 p.m. ET/PT on Tuesday night. For those who prefer digital viewing, the show is also available for streaming on Citytv+, ensuring that fans can watch the action on their preferred devices. Rogers Sports & Media, the parent company of Citytv, has positioned the show as a cornerstone of its 2025/26 broadcast season, highlighting its commitment to high-quality Canadian original programming. The availability on both traditional cable and streaming platforms reflects the modern viewing habits of Canadian audiences.
Behind the Scenes: Production in Toronto
The production of The Price is Right Tonight began in December 2025 at a state-of-the-art studio in Toronto. Bringing such a massive production to Canada required coordination between Fremantle, the global rights holder, and Rogers Sports & Media. The casting process was equally rigorous, with producers looking for "fun, exciting, and dynamic" contestants from across the country. Groups of friends, families, and colleagues were encouraged to apply together, creating a studio audience filled with genuine chemistry and energy. The filming schedule was intense, with daily showtimes at 3 p.m. and 7 p.m. during the production window, capturing the raw excitement of participants who traveled from far and wide for their chance to play.
The Legacy of the Franchise in Canada
The Price is Right is recognized as the most successful and longest-running game show in television history. Its arrival as a dedicated Canadian primetime series marks a significant milestone for Citytv. For years, Canadians have watched the American version, but this new iteration allows the country to see its own culture and people reflected in the format. This follows a successful trend of adapting major international formats for the Canadian market, such as Law & Order Toronto: Criminal Intent and Bachelor in Paradise Canada, which have resonated deeply with local viewers.
What Sets the Canadian Version Apart?
While the games remain the same, the "secret sauce" of the Canadian version is the deeper focus on the contestants' personal journeys. Both Mandel and Callingbull have noted that the show takes more time to get to know the individuals on stage. Instead of rushing through the games, the hosts engage in meaningful conversations, allowing the audience to root for them not just as players, but as people. This added layer of human interest, combined with Mandel’s signature humor and the high-energy primetime format, creates a unique viewing experience that distinguishes it from any other version of the show in the world.
Frequently Asked Questions (FAQ)
Q1: What time does The Price is Right Tonight air?
A: The show airs at 8 p.m. ET/PT on Tuesday nights on Citytv.
Q2: Who is the host of the Canadian version of The Price is Right?
A: The show is hosted by the famous Canadian comedian and TV personality, Howie Mandel.
Q3: Can I stream the show online?
A: Yes, you can stream the show on the Citytv+ platform or via the Citytv app.
Q4: Where was the show filmed?
A: The Price is Right Tonight was filmed in Toronto, Ontario, starting in December 2025.
Q5: Are the prizes different from the American version?
A: Yes, the prizes are specifically curated for the Canadian market, featuring Canadian-made products, local cars, and trips.
Conclusion
The premiere of The Price is Right Tonight on Citytv is more than just a television debut; it is a celebration of Canadian talent and a testament to the enduring appeal of one of history’s greatest entertainment formats. With Howie Mandel at the helm, supported by Ashley Callingbull and Ben Shulman, the show is poised to become a staple of primetime television for years to come. By blending the nostalgic comfort of classic pricing games with a modern, high-energy production and a uniquely Canadian perspective, Citytv has created a program that truly belongs to the people. Make sure to tune in this Tuesday night at 8 p.m. ET to see who will be the next lucky contestant to "come on down" and win big on the premiere of the season.
‘The Price is Right Tonight’ premieres on Citytv on Tuesday night
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