Benson Boone’s Breakthrough Hit “Beautiful Things” Takes Center Stage: Yes, Benson Boone Is (Sort Of) Performing at the Super Bowl
Benson Boone’s Breakthrough Hit “Beautiful Things” Takes Center Stage: Yes, Benson Boone Is (Sort Of) Performing at the Super Bowl
The buzz around Super Bowl LVIII is always intense. We talk about the quarterbacks, the defensive matchups, and, of course, the monumental Halftime Show. This year, all eyes are rightfully on Usher. But if you’re paying close attention to the soundscape surrounding the biggest sports event in America, you’ll notice another artist completely dominating the airwaves: Benson Boone.
Benson Boone is *not* scheduled to sing live on the field at Allegiant Stadium. Let’s get that out of the way immediately. He won't be joining the roster of legendary performers gracing the Halftime stage.
However, in 2024, the term "performing at the Super Bowl" has a much broader, and arguably more lucrative, definition. Boone’s massive, chart-topping hit, “Beautiful Things,” has been strategically placed in some of the most visible, high-impact spots surrounding the game. This includes major commercial breaks, pre-game packages, and potentially even the cinematic montages aired during critical timeouts.
I noticed the undeniable power of this placement just last week. I was scrolling through social media, watching a teaser clip for a major automotive brand's Super Bowl spot. Within two seconds, the recognizable, anthemic piano chords of “Beautiful Things” kicked in. It wasn't background noise; it was the soundtrack to a multi-million-dollar marketing campaign. That’s not just a song placement; it’s a career milestone disguised as a commercial spot.
When your song is licensed for a Super Bowl ad, reaching over 100 million viewers simultaneously, you are, commercially speaking, performing for the largest audience available on planet Earth. For a rising star like Boone, this exposure is priceless.
The Power of Placement: Why a Super Bowl Commercial Spot is Better Than the Halftime Show for Benson Boone
For established superstars, the Halftime Show is the crowning achievement. For a breakout artist like Benson Boone, commercial licensing at this level provides a sustainable, impactful visibility boost that pure stage performance might not offer immediately.
Why? Because the Halftime Show requires performing existing hits or highly anticipated new material in a tightly choreographed 13-minute window. A commercial placement, especially one that anchors a major brand’s message, embeds the artist’s sound into the cultural zeitgeist, often reaching demographics that might skip a purely musical performance.
Think about the metrics. Super Bowl ad spots are the most expensive advertising inventory globally. Brands pay upwards of $7 million for 30 seconds. They do not spend that money unless they are absolutely certain that the accompanying music will resonate deeply and immediately with the audience. The selection of “Beautiful Things” is a massive vote of confidence from corporate America.
This form of “performance” bypasses the usual gatekeepers and thrusts Boone’s emotional, power-ballad style directly into the homes of casual listeners, die-hard football fans, and everyone in between.
The benefits of Super Bowl placement include:
- **Immediate Streaming Surge:** Expect an enormous spike in streams on Spotify and Apple Music in the 24 hours post-game.
- **Global Recognition:** The game is watched internationally, turning a U.S. viral hit into a global stadium anthem.
- **Brand Association:** Associating the song with high-quality, high-budget production enhances its perceived value.
- **Licensing Revenue:** While less exciting than chart success, the financial windfall from a major Super Bowl license is substantial and helps fund future projects.
This strategy of using trending music in major broadcast events is a hallmark of successful modern music marketing. Benson Boone and his team have executed this brilliantly.
From TikTok Trend to Stadium Anthem: Analyzing the Unprecedented Success of "Beautiful Things"
If the Super Bowl is the destination, then TikTok and global streaming charts were the high-speed transit system that got Benson Boone there. “Beautiful Things,” released late last year, wasn’t just a hit; it was an explosion.
The song quickly garnered billions of impressions across social media platforms, driven by Boone’s raw, emotive vocal delivery and the song’s relatable themes of resilience and fighting to keep the good moments alive. This viral trajectory is precisely what made it an attractive candidate for Super Bowl licensing.
Brands are no longer looking for old, established classics to inject nostalgia. They are looking for *current cultural momentum*.
“Beautiful Things” embodies this momentum. It topped the Billboard Global 200, reached multi-platinum status in numerous countries, and achieved a staggering number of daily streams, proving it wasn't just a fleeting social media trend, but a genuine global phenomenon. The inclusion of the song in the Super Bowl marketing machine is the final step in cementing its status as one of the defining tracks of the year.
The emotional depth of the track makes it incredibly versatile for advertisers. Whether it’s a feel-good commercial about perseverance, a dramatic movie trailer, or an NFL montage showcasing the emotional intensity of the season, the song hits hard.
When you hear those booming drums and Boone’s signature vocal strain during the most-watched commercial break of the year, it validates the organic, grassroots success the song achieved months prior. It’s the ultimate payoff for going viral.
Beyond the Hype: The Billion-Dollar Exposure and Benson Boone’s Future Trajectory
What happens after the final whistle blows? For many artists featured in Super Bowl ads, the impact is long-lasting. This is the moment a successful streaming artist transforms into a bona fide mainstream star.
We have seen this effect before. Think of songs that debuted or were significantly amplified during the game and became permanent fixtures in popular culture, often becoming synonymous with the commercial spots they soundtracked. The scale of the Super Bowl guarantees instant recognition.
For Benson Boone, this appearance—even if indirect—signals a few major shifts:
**1. Solidifying His LSI (Latent Semantic Indexing) Status:** In SEO terms for an artist, the Super Bowl placement permanently links "Benson Boone" with high-profile, massive cultural events. He is no longer just a "viral pop singer"; he is an artist capable of commanding the biggest stages, even if only via licensing.
**2. Tour Ticket Sales:** Following the game, Boone’s upcoming tour dates and album pre-orders will undoubtedly see an immediate surge. The 100 million-plus audience serves as the largest possible tour announcement venue.
**3. Album Anticipation:** With “Beautiful Things” now established as a cultural touchstone, anticipation for his debut full-length project is going to be immense. The Super Bowl has provided the definitive springboard.
It’s important to remember that for an artist, success is measured not just by chart position, but by cultural penetration. A Halftime Show performance is temporary; a powerful commercial placement that plays repeatedly across different network segments and social media cycles is a persistent cultural anchor.
So, while we won’t see Benson Boone belting out his hit live alongside the NFL stars, make no mistake: his voice and his powerful message will resonate across the stadium and millions of living rooms. He is absolutely performing at the Super Bowl—just in the most modern, technologically strategic way possible. The world is watching, and "Beautiful Things" is the soundtrack. Get ready for the inevitable Super Bowl bump.
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